In our Part I post on Loyalty programs we looked at the need for them, their benefits and risks and we began to dive into what it takes for these programs to be successful. (If you haven’t read that post yet, it might be best to do so before continuing on here). In [...]
Even small retailers can count on the value from a great customer loyalty program. Are you aware that the top 20% of your current customers most likely contribute between 70% - 80% of your total sales? And, did you know that keeping a customer costs 3–10 times less than the expense incurred in [...]
Some retailers dread it, some are rubbing their hands together in anticipation of it, some are match the eager anticipation of a five year old. Regardless of where you fall on this spectrum, the holiday season makes a huge impact on most retailers and it probably will on you! If you’re like your [...]
