Retail Marketing Success with Technology

All marketing activities should start with a brand model, marketing plan and marketing budget. These are all critical factors in achieving retail marketing success. To gauge success you need to track marketing results. This is where retailing software and technology can help. Key Ingredients A brand model is a guide for marketers to use. It [...]

Is Choosing POS Software Making Your Head Spin?

Choosing the right POS system for your retail business can be overwhelming and, let’s face it, somewhat intimidating. If you’ve ever thought about investing in POS software for your retail business, you’ve probably been grappling with questions like: Where do I start? Who’s the best supplier, and what makes them different/better? What is fact [...]

Lights, Camera, Action!

The Internet is a fascinating place. You can find almost anything there. And in so many formats – posts, to photos, audio, and videos. Here are some videos we found that we think readers of this blog may appreciate, enjoy and relate to. Go on. Grab some popcorn, (and, a choctop if you must). [...]

By |2021-02-03T14:08:12+11:00March 16th, 2018|Business, Retail Tools and Resources|0 Comments

My Impressions of Retail Week 2018

#InsideRetailLive #FestivalofRetailIdeas Retail Week #RWL2018 recently wrapped up its festival of all things retail. I was there to check things out. Whilst Retail Week had a number of activities on around Melbourne - summits, training, and other events, they were more appropriate for big business and industry leaders. You, know, the Big thinking type folk from [...]

By |2021-02-03T14:08:13+11:00March 13th, 2018|Business, Retail Tools and Resources|0 Comments

What Customers Dislike Most About Shopping?

Is it long lines at the check out? Or, maybe it’s being ignored when they walk through the door.  Or, do you think that it’s rude staff that customer’s dislike the most? Here’s the quick answer.  Customers dislike ANYTHING that detracts from a pleasant shopping experience. They can turn from happy customer into furious [...]

By |2021-02-03T14:08:14+11:00February 23rd, 2018|Business, Retail Tools and Resources|0 Comments

The Perennial Podcast – An Enduring Resource for Retailers

Do you listen to podcasts? Do you even know what one is? A podcast is “a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.” Think of it like an on-demand [...]

By |2021-02-03T14:08:17+11:00December 13th, 2017|Retail Tools and Resources|0 Comments

The Customer Loyalty Pay Off – Part 2

In our Part I post on Loyalty programs we looked at the need for them, their benefits and risks and we began to dive into what it takes for these programs to be successful. (If you haven’t read that post yet, it might be best to do so before continuing on here). In [...]

By |2021-02-03T14:08:17+11:00December 4th, 2017|Retail Tools and Resources|0 Comments

The Customer Loyalty Pay Off – Part I

Even small retailers can count on the value from a great customer loyalty program. Are you aware that the top 20% of your current customers most likely contribute between 70% - 80% of your total sales? And, did you know that keeping a customer costs 3–10 times less than the expense incurred in [...]

By |2021-02-03T14:08:41+11:00November 20th, 2017|Retail Tools and Resources|0 Comments

The Twelve Days of Christmas

Some retailers dread it, some are rubbing their hands together in anticipation of it, some are match the eager anticipation of a five year old. Regardless of where you fall on this spectrum, the holiday season makes a huge impact on most retailers and it probably will on you! If you’re like your [...]

By |2021-02-03T14:08:42+11:00November 6th, 2017|Retail Tools and Resources|0 Comments