Customer special orders are those products that your customers wish to purchase, but you don’t have in stock and need to order in for them. Special ordering was once considered normal retailing behaviour. However in the race to streamline and simplify operations many retailers don’t bother. Or if they allow it they don’t actively promote [...]
If you don’t have a discount policy, or you aren’t tracking how much discount you give away, your store’s over-generosity might be the reason your retail shop is not as profitable as it deserves to be. In this short guide we look at the problem with ad-hoc or discretionary discounting, and how to get control [...]
Launching your e-commerce site is an exciting time! You should be proud of all your hard work to get it up and go live. Yet there is still more work to do to get people on to your site and completing a purchase. In this practical guide we give you a selection of simple (and [...]
When deciding what Point of Sale (POS) software, retail management software, or e-commerce software you want to operate with, price is a common attribute that will help shrink the number of choices available. Unfortunately we see too many store owners gravitate towards the cheaper products, unaware that cheap may mean a number of additional unexpected [...]
All marketing activities should start with a brand model, marketing plan and marketing budget. These are all critical factors in achieving retail marketing success. To gauge success you need to track marketing results. This is where retailing software and technology can help. Key Ingredients A brand model is a guide for marketers to use. It [...]
Choosing the right POS system for your retail business can be overwhelming and, let’s face it, somewhat intimidating. If you’ve ever thought about investing in POS software for your retail business, you’ve probably been grappling with questions like: Where do I start? Who’s the best supplier, and what makes them different/better? What is [...]
The Internet is a fascinating place. You can find almost anything there. And in so many formats – posts, to photos, audio, and videos. Here are some videos we found that we think readers of this blog may appreciate, enjoy and relate to. Go on. Grab some popcorn, (and, a choctop if you must). [...]
#InsideRetailLive #FestivalofRetailIdeas Retail Week #RWL2018 recently wrapped up its festival of all things retail. I was there to check things out. Whilst Retail Week had a number of activities on around Melbourne - summits, training, and other events, they were more appropriate for big business and industry leaders. You, know, the Big thinking type folk from [...]
Is it long lines at the check out? Or, maybe it’s being ignored when they walk through the door. Or, do you think that it’s rude staff that customer’s dislike the most? Here’s the quick answer. Customers dislike ANYTHING that detracts from a pleasant shopping experience. They can turn from happy customer into furious [...]
Do you listen to podcasts? Do you even know what one is? A podcast is “a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.” Think of it like an on-demand [...]
