Customer special orders are those products that your customers wish to purchase, but you don’t have in stock and need to order in for them. Special ordering was once considered normal retailing behaviour. However in the race to streamline and simplify operations many retailers don’t bother. Or if they allow it they don’t actively promote [...]
If you don’t have a discount policy, or you aren’t tracking how much discount you give away, your store’s over-generosity might be the reason your retail shop is not as profitable as it deserves to be. In this short guide we look at the problem with ad-hoc or discretionary discounting, and how to get control [...]
All marketing activities should start with a brand model, marketing plan and marketing budget. These are all critical factors in achieving retail marketing success. To gauge success you need to track marketing results. This is where retailing software and technology can help. Key Ingredients A brand model is a guide for marketers to use. It [...]
Is it long lines at the check out? Or, maybe it’s being ignored when they walk through the door. Or, do you think that it’s rude staff that customer’s dislike the most? Here’s the quick answer. Customers dislike ANYTHING that detracts from a pleasant shopping experience. They can turn from happy customer into furious [...]
