Success Story: How a retailer sold 5x more product by using Point of Sale data to drive a marketing campaign

For Darren Stiles of Manna Gum Building and Garden Supplies, using day-to-day sales data collected at the POS helps him create effective marketing campaigns to keep him ahead of the competition.   […]

By |2023-04-29T10:23:55+11:00April 26th, 2023|Choosing POS, Choosing POS Software, Manna Gum Case Study, Marketing, POS Inventory, POS Software, Retail Expansion, Retail Software, Retail Success Stories|Comments Off on Success Story: How a retailer sold 5x more product by using Point of Sale data to drive a marketing campaign

Retail Marketing Success with Technology

All marketing activities should start with a brand model, marketing plan and marketing budget. These are all critical factors in achieving retail marketing success. To gauge success you need to track marketing results. This is where retailing software and technology can help. Key Ingredients A brand model is a guide for marketers to use. It [...]