Customer special orders are those products that your customers wish to purchase, but you don’t have in stock and need to order in for them. Special ordering was once considered normal retailing behaviour. However in the race to streamline and simplify operations many retailers don’t bother. Or if they allow it they don’t actively promote [...]
Launching your e-commerce site is an exciting time! You should be proud of all your hard work to get it up and go live. Yet there is still more work to do to get people on to your site and completing a purchase. In this practical guide we give you a selection of simple (and [...]
All marketing activities should start with a brand model, marketing plan and marketing budget. These are all critical factors in achieving retail marketing success. To gauge success you need to track marketing results. This is where retailing software and technology can help. Key Ingredients A brand model is a guide for marketers to use. It [...]
Is it long lines at the check out? Or, maybe it’s being ignored when they walk through the door. Or, do you think that it’s rude staff that customer’s dislike the most? Here’s the quick answer. Customers dislike ANYTHING that detracts from a pleasant shopping experience. They can turn from happy customer into furious [...]
